Kids Swag was founded in 2016 while Kimberlee was on maternity leave with her youngest. Kimberlee's  goal through Kids Swag is to help parents raise Confident Kids that Appreciate Difference.  

Kimberlee's own lived experience and background in marketing made her actuely aware of the impact of images on a child's sense of self worth and understanding of how to treat others that are different from their own culture. 

Kimberlee knew action was required when her edlest daughter - Kiera - told her at age two that she wanted blonde hair and blue eyes. Saddened by this annoucement KImberlee recognized the role she had played in her daughter's narrow view of beauty and knew she had to become more intentional about the images, words and expereinces she shared with her girls.