Builder

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Kids Swag began as a passion project inspired by my own experience as a parent. What started as an idea evolved into a brand focused on celebrating individuality and confidence in kids through thoughtfully designed products. Creating Kids Swag allowed me to apply the same strategic principles I use in enterprise environments: identifying unmet customer needs, developing differentiated offerings, and building brand and community from the ground up. Whether inside large organizations or through independent ventures, my work is ultimately about the same thing: creating momentum where opportunity meets execution. 

I coined the term Mindful Representation. 

Mindful Representation is a practice inspired by the concept of Mindfulness. Mindful Representation means being intentional about the images, words and experiences that a child engages in to gain a greater sense of self and an appreciation of others. 

Kimberlee created the Mindful Representation Guide in June 2020 in response to the murder of George Floyd and request from the Kids Swag community on what could they do to help educate their kids about being anti-racist.